26 tip’s on what’s newsworthy for you or your business?

Changes within your small business or organization can impact your customers, and influence editors and analysts that watch market trends and product innovations. They want to know what your company is doing and why you are doing it. Keep your company in the public eye with regular press releases.

1. A new or improved product
2. Promotions, or new staff (who, what title, and why)
3. Retaining new outside services (distributors, sales reps, advertising/marketing company)
4. Introduction of a new or improved service (faster delivery, educational services, 800#)
5. New campaigns
6. New merchandising (promotions, new catalogs, contests)
7. Changing the company or product image
8. Company growth (new – office, division, dealer)
9. New or improved facilities (relocation, plant expansion, construction)
10. New markets (prospecting, entering, expanding, and entering new markets)
11. Conducted research (plans and findings)
12. Start or finish of a project
13. Price and sales issues
14. Annual shareholder’s meetings
15. Financial statements (mergers/acquisitions, financing)
16. Sales and earnings
17. Stock information (going public, price updates)
18. Capital investment (new manufacturing equipment, major purchases)
19. Public appearances (TV/radio, trade show attendance)
20. Meetings (sales and annual company meetings)
21. Anniversaries (company, product, community associations)
22. Special events (open house, previews, plant tours)
23. Records (being the 1st, having the most, booking large orders)
24. Awards (employee, company, community service)
25. Personal milestones (retirement, birth, marriage, years with company)
26. Employee activities (organizations)

Now that you know what makes for a good press release, contact Take 2 Communications at Career Transformation Network. We know how to take this information and use it to its fullest potential.