Sunday, May 20, 2012

The Top 5 Reasons You MUST Market to Affluent Customers

June 27, 2010 by  
Filed under business development

It’s the 80/20 rule again – twenty percent of the population (or who we marketing-types term as “the affluent”) account for eighty percent of the wealth. If you are a “glass is half empty” person, restricting yourself to a narrow audience like what 20% represents seems much too limiting to achieve success. If you are [...]

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Plan and implement Your PR and marketing the second half of 2010 and get ready to Create Brand Magic for 2011!

Take 2 Communications- Summertime can be a terrible time to launch any PR or marketing campaign. Everyone’s distracted, having fun and putting all work related decisions off. You yourself have often barely got the time to breathe, the kids are out of school and you want to be at the beach, wine tasting, dining or [...]

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“Why doesn’t my marketing work”?

Discover the REAL Reasons Your Marketing Doesn’t Work – and How to Find a SIMPLE Solution Now! with Marcia Bench Tues., June 15, 2010 – 8 pm Eastern/5 pm Pacific Do you feel like you’re marketing all the time, but not getting results? I know how you feel – I’ve been there! But I’m blessed [...]

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