Communicate Your Brand! Focus on fewer people to make more money!

I hope all of you had a splendid holiday weekend! I want to share an uplifting thought on this Tuesday morning:

I know this doesn’t seem logical. But, it’s true. If you dare to focus your efforts on a select group of people you identify with you will enjoy more success and you will have more time to enjoy it!

The key is to claim a niche –a select group of people whom you identify with and serve to the point where you become their expert. This results in becoming better known, getting great referrals, having greater success and making more money!

Just think for a moment about a favorite article. The one where you would swear the author was writing directly to you, as if he had a video camera into your world. That’s what it’s like having a niche.

Imagine the energy you’ll have by only working with those ideal clients that make your heart sing!

No more dreading the client phone calls. No more putting off client meetings until the last minute.

Claiming who is your ideal client is easier than it might sound.

Step One: Do the “internal research”.

Discover your gifts. Know that you are a practitioner with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who will benefit by just what you know. They want to know, just what you know. You are the only one that can give it to them.

Ask yourself:

What am I passionate about?

What do people say they love about me?

When does it feel like I am playing not working?

Build your practice around these strengths and passions. If you are passionate about ADD/ADHD and you know about the benefits of eating well then spread the word, create a business around your ideal market, don’t simply work with a client that needs therapy because you feel they are a warm body.  Your business should reflect you and be based around what you love. It takes courage to focus only on the areas you are great at! Create a network and refer the clients out to other specialists. I promise you they will return the favor.

Second step:

Imagine your calendar is filled with those clients who put a big smile on your face. What do they all have in common?

List the top 10 characteristics of these ideal clients.

List their top 10 dreams. What do they wish for in their lives as they sit and look out over the ocean on vacation?

List their top 10 worries. What wakes them up at 3:00 in the morning and has them tossing and turning?

And now, list 10 tools and resources you can offer them to make their situation better.

Use this information in creating and marketing your services directly to them. Just like that favorite article – your ideal clients will be saying, “Wow, she is talking to me! I’ve have got to call her!”

Step Three:

Create a vision story 1 year in the future. Imagine you are working only with clients who bring you joy! Write how you are doing this work and living your life exactly the way you want. With whom you want, and working when you want.

When you start to build your business around your gifts, interests and what’s important to you then you show up with presence and energy. This is when you become a client magnet.

The last step is CREATING a Niche.

Once you’ve claimed it then you CREATE it. Communicate Your Brand. Our challenge to you is to get clear about your niche and for three months PLAY with it. Every time you speak to a colleague, write an article, lead a workshop, attend a networking event, talk to others about your work, do it with your ideal client in mind. We guarantee your passion and clarity will be enrolling!

Have the courage to follow these steps and you’ll have the business and lifestyle you have always dreamed of.