Brand Development and Message
What is your message to your customer? Who are you? What do you offer? What can you do for your client or customer that another cannot?
Let’s chat a bit about branding. Certainly it’s a topic about which people either know nothing about or they have varied opinions.
In fact, it’s our opinion that you can position yourself as the expert without making a huge investment. Sure it takes commitment to stay-the-course. But, if you are willing to do so, the benefits are tremendous.
From a practical perspective, you’re at an enormous competitive disadvantage if you don’t develop a sustainable brand for yourself. Because, let’s face it, YOU ARE YOUR BUSINESS!
But let me tell you one major thing, branding is not about:
Logos, Typeface, or Color.
Sure it’s a good idea to have an attractive logo. But that’s not what personal branding is about.
The point is that developing a branding strategy has little to do with the logo. It has a lot to do with the message. Your integrity, your honor, and your ability to deliver!
And the key to a branding strategy is making sure your message is communicated consistently in a manner that is compelling, intriguing and…MEMORABLE.
I spent many long years as a completely unknown consultant. Sure I was good at explaining what I did once I was in front of the prospective client. However, that usually involved a lot of pushing and convincing on my part. I had no strategy for how to position myself or how to communicate my message so that it would be heard and remembered.
It took a lot of searching and learning the ways to create a brand and message that brought me my ideal clients. Yes, they come to me; I no longer have to search for my clients. Now that I have made the great investment in learning all of these factors, I would like to share them with you and save you a lot of time, effort and money!
Yes, personal branding does make sense. I’ve worked with solo-practitioners who have created a brand for themselves as the “go-to” person in their field, and with health and beauty business brands that are now well understood.
If you already know everything you need to know about marketing yourself or your business, then Career Transformation Network is probably not for you. If, on the other hand, you have a real desire to succeed, and you realize that you may not have all the answers yet, then you will definitely benefit from working with our team..
We know what works when it comes to creating and maintaining a credible business image. We take pride in not only being able to identify problems and potential risk, but also in providing solutions that are realistic and practical for each situation.
The three biggest complaints we hear:
- Small businesses or Independent Business Owners don’t know how to market effectively to gain new prospects and brand themselves or their company.
- Small business owners think it is going to cost them an arm and a leg to hire the help they need market their business and often waste money on useless marketing tactics.
- Small businesses who are booming are too busy to consistently market their business which creates “The Roller Coaster Income Syndrome” and dilutes their brand — ultimately making it harder to close sales. If this is you, then we have the solution you are looking for.
Our clients need to spend their time doing what they love to do and driving their business forward — not writing press releases, articles and pitching themselves for shows/speaking opportunities.
The biggest advantage of working with the Career Transformation Network is that we offer a team of highly skilled professionals. We know all the shortcuts, the ‘biggest bang for the buck activities and what mistakes to avoid. We have all the resources to get what you need done twice as fast at a fraction of the cost.
We offer marketing services to:
- Build your marketing and personal brand foundation through strategic planning so you know exactly what to do and how to do it.
- Brand yourself or your company through building credibility, visibility and consistency of message which drives more prospects your way, builds rapport and trust and dramatically reduces the sales cycle.
- Create multiple streams of income (including passive income) so you can leverage your genius and stop trading hours for dollars. This will help you earn more and work less!
- Launch your new business or product/service effectively into an overcrowded marketplace so you stand out and build a customer base.
Career Transformation Network clients have the flexibility to elect the level of marketing services they deem necessary to achieve their business objectives. Services range from short-term consulting and project-based work to long-range monthly retainer alliances. The advantage is cost effective, targeted marketing activities that deliver high-impact results. Some of our services include:
Strategic Consulting To Create a Roadmap to Success
- Business Planning
- Strategic Positioning
- Brand & Message Development
- Brand Identity Development
- Product Line, Service Line and Pricing Structure
- New Business Launch Planning
- New Product/Service Launch Planning
- Business Systems & Policies Development
NOW: Let’s find out, who do you think you are?
- First we will find out how you are perceived. Is it the way you want to be considered? Do you want to make changes?
- Next, who is your target market? Who has it been? Maybe we need to take a look at changing this as well?
We will do this by scheduling a sixty-minute coaching session focused on YOU! Then we will follow up with one more session to make discuss any additional needs or concerns you may have based on your findings.
Book Your Session
- Once we receive your payment, We will contact you by email and we will schedule a time for our session.
- Charge is $325 for 60 minutes by phone and includes one follow up session.
So…
- If you know there is something more and are having trouble defining it
- If you feel lost but sense there is something fabulous just waiting for you
- If you have lots of ideas but lack vision, clarity, and momentum
- If you once knew who you were but are having trouble identifying with that person
Get started and find Your Purpose and Your Brand Today!
