Life Purpose Development (LPD)
“A central purpose serves to integrate all the other concerns of a man’s life.”
- Ayn Rand
Before we can start building your brand, we have work to do. We must first uncover a simple but essential truth: who are you? What do you stand for? This is your ‘Personal Watermark’?
If you’re still searching for that source within that directs your life, lights you up and you need help. You need a guide. That’s where Career Transformation Network comes in. I can help you find your purpose that will establish a strong foundation on which build your brand and create the life you were born to live, and make money doing it.
What is a “Personal Watermark”?
Ask someone on the street what their life purpose is, and chances are you’ll get a blank stare. But the definition is really not hard to understand. A life purpose is the fundamental value that you should strive to satisfy throughout your lifetime.
It isn’t a goal. It isn’t a responsibility. It is the fundamental reason you get out of bed in the morning. It is why you live.
Discovering a life purpose isn’t easy. In fact, some never figure it out. But it is the personal philosophy that must be present before you can move forward with the building of “brand you.” No exceptions.
One purpose.
It starts with a single-minded value code. We take action for a reason. We must have a fundamental set of basic values to compare everything against. Everyone acts to achieve his or her values.
The difference between purpose and goals.
One of the biggest mistakes people make is to think that a purpose is the same as a goal. Goals are specific events you want to make happen, not concept values you want to achieve. For example, “I want to make a million dollars” is a goal. A big goal, but a goal, nonetheless. “I need to pick up a carton of milk on the way home” is also a goal. A small one, by comparison. Neither are life purposes.
If you tie your life purpose to a specific event-oriented goal, you are setting yourself up for frustration every time. If your goal is to win a competition, you’ll find purpose until you win that competition. But once that goal is reached, you will be left in an empty value vacuum. Your goal was achieved. Now what? The trick is, instead of restricting your life purpose to a single goal, focus on your entire lifestyle purpose. Rather than making your goal “to do” something, make it “to be” something. That may sound like a thinly sliced semantic difference, but it can make an amazing difference in the way you live your life. Don’t restrict your life purpose to making a million dollars. Make your life purpose to be a millionaire. Don’t make your life purpose to travel to Europe. Make your life purpose to travel writer. The impact of this seemingly small change of focus is actually huge.
It’s all about happiness.
It is written that over fifteen percent of people in developed countries are clinically depressed. That means that churches, schools, and businesses are filled with unhappy people who have an underdeveloped sense of satisfaction and self worth. This condition should not exist in our countries.
The root of the problem is that happiness is an internal consequence of both internal and external causes. In other words, happiness “happens” on the inside, not the outside. The primary source of depression is internal, and in most cases comes from a basic value, or life purpose, not being realized.
The way I see it, life is too short to waste on anything short of happiness. Figure out what makes you tick. Establish what I call your “Personal Watermark.” Find your life purpose. Set your sights on perfection. Then go out and make that happen.
Of course these suggestions are merely the tip of the iceberg when it comes to really understanding your life purpose. I’ll be writing more instructions for living purposefully. If you haven’t subscribed, make sure you do so. You won’t want to miss the free guides. Subscribe now and get the FREE e-book Your Purpose, Your Brand.
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