Sunday, May 20, 2012

Start Your Personal Brand Image in just 3 easy steps

June 28, 2010 by  
Filed under Personal Branding

Let’s chat for a moment about the image you present. It’s an important part of building your Personal Brand. But remember, it is just the start.

Image is simply just this:

Your Name:

Are you better served by calling yourself Last Name & Associates or something else? Frankly, Career Transformation Network is a much more powerful name than Marquet Image Management and Associates. I know, I did it both ways, using my name didn’t work. Career Transformation Network is informational and it has greatly helped in creating brand awareness for my services. However, if you are an Artist, Author, or Specialty Physician your name might work for you. This is something to evaluate and consider before you start building your personal brand. We can go into a bit more depth on the call.

Logo.

If you’re serious about branding, at some point you’ll want to create a logo. The most effective logos link your company’s name and the type of services you provide. In our case, Career Transformation Network logo is both eye appealing and reflects the fact that our team works with you (you being the inside yellow circle), us, being the surrounding circles (experts) to create your presence.

Business Cards, Letter Head and Blog/Website Banner.

Once the name and logo have been developed then it’s a matter of adapting them to the various pieces of marketing collateral that you need. It’s important to keep in mind that each piece has a slightly different design element that needs to be addressed in order to maximize the professional brand image you’re creating.

As a service to our clients we offer a complete Personal Branding Image package. This service consists of logo development, Naming (if required), Tag Line development, business card creation, letterhead and a banner for your BLOG/website. If you’d like to learn more about this service simply contact me by email Kelly@ct-network.com with your phone number and I’ll be in touch.

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